COMBINE — ERC Funded Research Project
Vrije Universiteit Amsterdam and Statistics Netherlands
SynOpsiS
WEBSITE DESIGN
LOGO
BRAND ASSETS
MULTIMEDIA
COMBINE required a corporate‑grade identity and digital platform that communicates its research credibility and policy relevance. I delivered a refined brand system and a polished, stakeholder‑centric website that presents complex statistical methodology with clarity and authority. The project supports Vrije Universiteit Amsterdam and Statistics Netherlands in communicating results from the COMBINE — ERC‑funded research project.
The main objective was to design and develop a visually engaging, user‑friendly website that communicates the COMBINE project’s research credibility and policy relevance. Alongside the site, I created the project logo and a complete brand asset set — including the primary emblem, color palette, and visual elements used across sections, icons, and social templates — supported by an SEO‑optimized structure and CMS implementation to ensure discoverability, accessibility, and smooth content updates.
- Researched COMBINE’s mission and the needs of policymakers, statisticians, and academic partners.
- Collaborated with the project’s team at Vrije Universiteit Amsterdam and Statistics Netherlands to ensure the website aligned with COMBINE’s scientific goals.
- Designed an intuitive information architecture to present complex research clearly and accessibly.
- Developed a research‑aligned UI using the gradient‑based visual system I created.
- Implemented SEO‑optimized architecture, metadata, and semantic structure for long‑term visibility.
- Designed the COMBINE logo and core brand assets, including the circular emblem and vertical spectrum identity.
- Applied the visual system consistently across the site to reinforce credibility and cohesion.
Impact: The new website and brand system give COMBINE a clear, authoritative digital presence. Complex statistical concepts are now communicated in a way that policymakers, national statistical institutes, and academic partners can easily navigate and understand, strengthening the visibility of this ERC‑funded project.
Results: The streamlined site structure, unified visual identity, and SEO‑optimized design improve discoverability and support ongoing dissemination. The logo and brand elements establish a cohesive look that reinforces COMBINE’s research credibility and institutional trustworthiness.
The final deliverables — a clean website, a distinctive logo, and a cohesive set of brand assets — provide COMBINE with a professional platform that supports its mission and enhances communication throughout the project’s lifecycle.
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